The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London + Plan8 / Stockholm
Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Consumer - Websites / Branded Games
Because Recollection
Agency: 84. / Paris
Client: Because Music Category: Craft - Sound Design / Sound Design
Bug Configurator
Agency: Ogilvy / Beijing
Client: Volkswagen Category: Craft - Sound Design / Sound Design
Iceberg Songs
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: UNFCCC Category: Craft - Sound Design / Sound Design
PlayDowJones
Agency: Wiktor Leo Burnett / Bratislava
Client: J&T Bank Category: Craft - Sound Design / Sound Design
Hall of Colonel
Agency: Wieden+Kennedy / Portland + Resn / Wellington, New Zealand
Client: KFC Category: Consumer - Websites / Corporate Website
The One Who Will End Cancer
Agency: M&C Saatchi / Sydney + Toby and Pete / Sydney
Client: Australian Cancer Research Foundation Category: Craft - Animation / Motion Graphics / Animation / Motion Graphics
Adoptable Trends
Agency: Dieste / Dallas
Client: Dallas Pets Alive Category: Non-Profit - Advertising / Advertising
Dreams of Dalí
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalí Museum Category: Non-Profit - Advertising / Advertising
Tiger Challenge
Agency: Hungry Boys / Moscow
Client: WWF Russia Category: Non-Profit - Advertising / Advertising
Give Mom Back Her Name
Agency: Impact BBDO / Dubai
Client: UN Women Category: Non-Profit - Advertising / Advertising
Game of Balls
Agency: M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / LA
Client: Blue Ball Foundation Category: Non-Profit - Advertising / Advertising
#ShareHumanity
Agency: Ogilvy / New York
Client: United Nations Category: Non-Profit - Advertising / Advertising
Mums and Maids
Agency: Ogilvy & Mather / Singapore
Client: TWC2 Category: Non-Profit - Advertising / Advertising
The MSSNG Project
Agency: BBDO / New York
Client: Autism Speaks Category: Craft - Website Design / Website Design
Unboxed
Agency: BBH / London + Wellcom / London + 750mph / London
Client: Clarks Category: Craft - Website Design / Website Design
Masahiromaruyama.com
Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client: Masahiro Maruyama Category: Craft - Website Design / Website Design
Share The Force
Agency: Deutsch / Los Angeles + MediaMonks / Los Angeles
Client: Target Category: Craft - Website Design / Website Design
Namie Amuro ?Anything? for Google Chrome
Agency: EPOCH Inc. / Tokyo + DENTSU / Tokyo
Client: Dimension Point / Avex Music Creative Category: Craft - Website Design / Website Design
Bob Dylan - Studio A Revisited
Agency: Havas Worldwide / New York + Studio 6 / New York
Client: Legacy Recordings/Sony Music Category: Craft - Website Design / Website Design
The War of 1996
Agency: Tool / Santa Monica
Client: Twentieth Century Fox Category: Craft - Website Design / Website Design
Halo 5: Guardians "Visualizer"
Agency: twofifteenmccann / San Francisco + Activetheory / Los Angeles + Plan 8 / Stockholm
Client: Microsoft Xbox Category: Craft - Website Design / Website Design
Tmall Chinese Academy
Agency: Anomaly / Shanghai
Client: Tmall Category: Consumer - Websites / Services
16 Years Fly By
Agency: OgilvyOne / Madrid + ATTIC Films / Madrid
Client: ING DIRECT Category: Consumer - Websites / Services
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer - Websites / Automotive Products & Services
Clash of Clans - Virtual Reality
Agency: Barton F. Graf / New York + Psyop / Los Angels
Client: Supercell Category: Consumer - Advertising / Interactive Video
Come Alive Interactive
Agency: BBDO / New York
Client: PepsiCo / Mountain Dew Kickstart Category: Consumer - Advertising / Interactive Video
Sons of Gallipoli
Agency: Jam3 / Toronto + Modiki / Istanbul
Client: Kale, Modiki Category: Consumer - Advertising / Interactive Video
How China Are You?
Agency: Kolle Rebbe GmbH / Hamburg
Client: Protonet Category: Consumer - Advertising / Interactive Video
Fast Forward, Hike
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Advertising / Interactive Video
Fast Forward, Going Up
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Advertising / Interactive Video
Nature Adventure
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer - Advertising / Interactive Video
Meet Halfway
Agency: CP+B / LA
Client: PayPal / Airbnb Category: Consumer - Websites / Social Networks / Community
Print For Help
Agency: FCB Brasil / São Paulo
Client: Hewlett-Packard Brasil Category: Consumer - Websites / Social Networks / Community
MTV VMA
Agency: Jam3 / Toronto
Client: MTV Category: Consumer - Websites / Social Networks / Community
Rethink Ornament
Agency: Rethink + HardEdge Creative / Vancouver + Kozmic Sound / Vancouver
Client: Rethink Category: Consumer - Advertising / Self-Promotion
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London
Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Innovation - Websites / Websites
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Innovation - Websites / Websites
Namie Amuro ?Anything? for Google Chrome
Agency: EPOCH Inc. / Tokyo + DENTSU / Tokyo
Client: Dimension Point / Avex Music Creative Category: Innovation - Websites / Websites
Inside Abbey Road
Agency: Google Creative Lab / London
Client: Google Category: Innovation - Websites / Websites
Close The Loop
Agency: Forsman & Bodenfors, H&M Inhouse / Gothenburg, Stockholm
Client: H&M Category: CSR - Advertising / Advertising
Rainbows
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: CSR - Advertising / Advertising
Safety Wi-Fi
Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo
Client: FIAT Category: CSR - Advertising / Advertising
Aid To Cart
Agency: Sancho BBDO / Bogota
Client: Exito Group / Food Bank Category: CSR - Advertising / Advertising
The MSSNG Project
Agency: BBDO / New York
Client: Autism Speaks Category: Non-Profit - Websites / Websites
The One Who Will End Cancer
Agency: M&C Saatchi / Sydney + Toby and Pete / Sydney
Client: Australian Cancer Research Foundation Category: Non-Profit - Websites / Websites